Eddie Hearn believes he is at the start of a sea change in the way boxing is ‘consumed’ by fans and this marks the beginning of the end for the current pay-per-view system employed on both sides of the Atlantic.
The groundbreaking deal is worth $1bn (£740m) over eight years which, at current exchange rates means around £92.5m per year. Therefore he will have a staggering average of £5.7m to spend on each of his 16 US shows per year.
“HBO and Showtime are the two major players over here,” Hearn said. “And that is a bigger annual budget than they have put together. It’s the biggest deal in boxing history.”
DAZN, who are hoping to emerge as ‘the Netflix of sport’, already operate in Canada, Japan, Germany, Austria and Switzerland but they have huge plans to take over America too.
“Probably six months ago we had a meeting with DAZN and they told us about their launch in America,” he said. “That was straight away appealing but then they said 16 shows and one billion dollars split across eight years. That’s nine figures – I’ve always wanted to say that – every year.