What could be better, Pizza, an atmosphere and good food? Pizza Express are set to convert 50 outlets into venues after shows starring Martin Kemp, Goldie and others proved successful with customers.
In a tough trading environment, Pizza Express have decided to throw down the gauntlet and offer live music to accompany you with your meal.
Zoe Bowley, managing director of Pizza Express, said the company has already tested customers’ appetite for live music by revamping a site in central Birmingham in late 2016 and then making a significant investment at an outlet in Holborn in central London. Holborn hosted “Audience with” events with Goldie and Martin Kemp in 2017 and singer Gareth Gates performed there this weekend, while jazz-funk band Shakatak plays the Birmingham venue next month.
Pizza Express may not stop at music though, with Comedians and other guest speakers also likely to be added to the chains menus in the forthcoming months.
Food based chains are not having it good at present with Jamie’s Italian is closing 12 branches and is £71.5m in debt, the Italian eatery Strada recently shut a third of its restaurants while rival Prezzo is now looking at restructuring, almost a third of the Byron burger chain are set to close as a part of it’s planned closure plan, while the five-strong Square Pie group in London and Jamie Oliver’s Piccadilly barbecue restaurant, Barbecoa, have both gone into administration.
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