The internet was abuzz a couple of days ago when Aditya Prateek Singh Sisodia aka Badshah set a new YouTube record, according to his label Sony Music India.
The music video for ‘Paagal’ reached over 75 million views within 24 hours of its release. The major label claims the video has “dethroned [both]BTS (Korean Boy Band) and Taylor Swift.”
Currently, the music video has over 85 million views.
Speaking on the milestone – which YouTube has yet to confirm – Shridhar Subramaniam, Sony Music’s President of India and Middle East, said,
“This is an unprecedented feat and we’re very proud. This will go down [in]history as Badshah becomes the first Indian artist to reach 75 million views in 24 hours.”
Badshah added that he created ‘Paagal’ to take music from India “across borders and make our presence felt.”
“I’m ecstatic and…overwhelmed with the amount of love we have received in the last 24 hours.”
So, how did Sisodia purportedly achieve the milestone?
On an Instagram story, the rapper raised suspicions when he accidentally suggested Sony Music may have bought fake views.
“Is it even worth it? We worked hard for this [and]promoted it worldwide. And what some people call fake views are not fake views. They’re Google AdWords. It’s a way of promoting your video. We bought AdWords all around the world so that people could see the video all around the world.”
According to Badshah, most of the criticism came from BTS fans — known as A.R.M.Y.
One fan said,
“BTS literally had 4 million above likes in first 24 hours for 74 million views and this doesn’t even have 500k? How come?”
Slamming the ‘milestone,’ another BTS fan said,
“Dear Badshah. Next time remember to buy likes, too.”
Defending the unverified YouTube record, Badshah concluded,
“You think artists abroad don’t get paid promotions? Are you so naive? I don’t want to be the one with the highest views, but someone has to be. I tried and I did it. Get over it.”