GV had been away from the scene for sometime, and as many an artist has found out it is not easy making a comeback. When making a comeback some artists follow trends, some follow fads and some throw a curve ball giving you the listener a piece of themselves, that is what made this comeback from GV a success.
GV could so easily have gone down the route of just giving you a dance track or two, but an individuals consciousness is a weighty thing, and eventually you have to look in the mirror and ask yourself “What am I using my platform for”
We applaud the release of Starve The Ego, It may not win album of the year, or many other accolades, but for us, it restores faith in musicians utilizing the masses that support them to deliver a vital message.
It’s always a challenge when you do something different, especially because there’s no blueprint for it already. When I had the idea to create this concept album, it was both exciting and daunting at the same time.
It was a big task to write and produce a collection of songs (and video) which told a collective story and shared an overarching theme.
I’m very proud of the end product and its critical success. I’d like to say a massive thank you to everybody who helped create this project and to those who supported the album & visuals; media, artists, music fans, and my family & friends! It’s been a memorable release.