The album, a body of work that reflects the journey of the musician. A journey they share with you, but is the album now a thing of the past? Streaming service Deezer delved into the UK’s listening habits for ‘National Album Day.’
A survey carried out in the UK of over 2,000 adults found that 42% are putting their favourite songs on playlists. And a majority of the under-25 age bracket is more likely to arrange their music into playlists than listen to an album.
The most jaw-dropping stat from the survey revealed that 15% of music fans under 25 have never listened to a full album. Not once in their lives.
When asked why their listening behavior changed, half cited a busy life and lack of time to listen. Deezer’s own stats seem to confirm this. Album listening in the UK is down to just 17 minutes per day, lower than the global average of 26 minutes daily.
It’s not all bleak news, though. At least 82% of participants have listened to a whole album from start to finish.
- The top places to listen to a full album include at home (53%),
- A car journey (32%)
- On a walk (14%).
Deezer found some interesting differences in how men and women listen to music, too. The study found that men are more likely to listen to the album as the artist intended. 27% of listeners play an album from start to finish — 30% of males and only 23% of females do that.
Live events are also a huge driving factor for album consumption. 74% of those surveyed confirmed they’re more likely to listen to an album after an artists’ live performance. 32% of listeners said they listened to an artist’s album before attending a live performance.