Its the weekend and you are out, you have let the bar/club and you feel the urge to get something to eat, we have all been in that situation, but? Did you know the music you have just listened to in the venue may well have decided what you are actually going to eat?
So if you are leaving a club where the music was loud, the volume of music affects how we feel, as it has a direct impact on both heart rate and arousal. This research found that the volume of ambient music even affects our decision on whether we eat healthy or unhealthy food.
“High-volume music is more exciting and makes you physically more excited, less inhibited and more likely to choose something indulgent,” said Dipayan Biswas, a professor of business and of marketing at University of South Florida in Tampa and lead author of the paper
You are more likely to eat greasy food, after going to a loud club/bar.
“Low music makes us more relaxed and more mindful, and more likely to go for the things that are good for us in the long run.”
So the lower the volume, and the more chilled it is, the healthier you will eat!
Researchers found that 20 percent more customers bought unhealthy food when they heard louder ambient music while dining compared to those who ordered while exposed to quieter music.
Restaurants and supermarkets can use ambient music strategically to influence consumer buying behaviour,” Dipayan Biswas, PhD, a marketing professor at the University of South Florida Muma College of Business, told Science Daily.