Has the much talked about purge against fake accounts on Instagram began?
This morning Instgram released a tweet:
James Charles and Zach Clayton (popular YouTubers), seem to have lost millions of Instagram followers, and they started tweeting about the issue last night. Other Instagram users, including celebrities like Ariana Grande and Selena Gomez, saw losses in the millions.
Now here is the interesting part, a report from Fast Company originally suggested that “Instagram took actions to remove millions of accounts the company believed to be inauthentic,” but it’s unclear if that’s the case following Instagram’s tweet about the issue.
But, has Instagram bowed to pressure from users to reverse this decision? Has removing followers actually had an adverse reaction on advertisers and people who sponsor posts? We think the pressure might be telling, but one thing is for sure….
KEEP AN EYE ON YOUR FAVORITE WANNABE INFLUENCERS AS THEY MAY HAVE JUST BEEN HIT HARD BY THIS “GLITCH”
Many companies, including Instagram, do sporadic sweeps of their user bases to remove spam or inactive accounts. The company announced in November that it was gearing up to reduce the number of inauthentic accounts on the platform.
“We will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity,” a blog post from November reads. “We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity.”