Instagram is looking to push the boundaries with longer vertical videos with a 1-hour clip limit. The move could potentially pose a threat to YouTube’s dominance in the format.
Going from 10-second clips on Snapchat to 6-second videos on Vine (RIP), the attention span of our generation has become minimal. Which is probably why social media platforms have altered their features accordingly.
However, it now looks like Instagram is taking a step in the opposite direction. Bucking the small-clip trend, Instagram may soon be embracing a longer video format.
According to the Wall Street Journal, Instagram is considering changing its maximum video length from one minute to one hour. The update would reportedly serve as an extension of Instagram Stories, where users can currently post 15-second videos that disappear after 24 hours.
The new video feature would be vertically-oriented, and Instagram has reportedly been talking with top publishers and influencers about participating.
While this might positively impact business, it may also raise some concerns for copyright owners.
Music is frequently incorporated into videos, either as a featured component or simple background filler. Sometimes, a song is simply playing somewhere — in a car, at a club, on a radio somewhere. All of which means Instagram will have to adapt to new copyrighting rules.
Now TechCrunch is reporting that in addition to those plans, Facebook-owned Instagram will launch a curated video hub on June 20. The new hub will be similar to Facebook’s Watch or Snapchat’s Discover and offer content creators a place to show their scripted shows and music videos. The videos will be vertically oriented and support 4K resolution.
But don’t expect to see Hollywood-level shows on Instagram’s new video hub, according to sources. Instead, look for videos from content creators that are about 15 minutes in length and mirror the content frequently found on YouTube. The videos will also reportedly feature a swipe-up option to open an associated link so viewers can easily navigate to the video creator’s website or store.