International Women’s Day Celebrated The Punjabi Way By Jaspreet Singh Tandon


Well if you are going to celebrate International Women’s Day and you are Punjabi, then, why not celebrate it Punjabi style! That is exactly what a liquor store in Columbia Heights, Washington did with its special offers for the day, the deal?  1,000 bottles for 1 cent each for women who walked in the store on Friday.

Jaspreet Singh Tandon was inundated with calls about the special offer with people asking him  “Is this for real?”. Each woman who called into Tandon’s shop on Friday, anytime between 10 a.m. and midnight, could choose a bottle from one of six different kinds of wine and purchase it for 1 cent, reports the Mercury news.

This was not the first time Jaspreet Singh Tandon had done such a thing to mark International Women’s Day, last year, Jaspreet gave away about 200 bottles of wine as a gesture of gratitude to women and a way to draw new customers into the store, which he had opened just three months prior.

For the 50-year-old father of two, who moved to the United States from Punjab, India, about a decade ago, the day holds a special significance this year. Last week, after years of waiting, his 19-year-old daughter back in India found out that her immigration documents for her to move to the United States had been finalized.

He dedicated the gesture not only to his daughter but to all of the women in his life. He thought about his four protective older sisters. He thought about his 78-year-old mother, who plans to visit the United States later this month.

“I’m thanking my mother, my sisters, my cousins, every woman that helped me out in my life,” he said. “A woman is a teacher. Women are very strong. If you want to understand something, you have got to follow women. That is what my theory is.”

“This has become a symbol of our store,” he said. “It’s a gesture of love.”

To read the article in full by Samantha Schmidt in the Mercury click this link.


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