Those who enjoy a late-night Netflix binge are set to get hit with adverts in between the episodes as the streaming service prepares a big change. Reports have emerged Netflix will begin slotting in ads for its other shows before the next episode queues up. ‘We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster,’ Netflix said in a statement to tech site Ars Technica.
It appears that only a select group of Netflix users will see the ads at first as the company tests out whether or not they’re effective at getting people to watch more shows. It’s also unclear whether or not the adverts play in between episodes of non-Netflix original content. We also don’t know what geographical regions they will be rolled out to or whether it makes a difference if you’re watching Netflix through a set-top box or on a TV.