As older people continue to inch Facebook’s user count up, teenagers are increasingly leaving the social media powerhouse in favor of a service they feel they have greater control over: Snapchat.
If you have teens in your house or a grandma on Facebook, this may come as no surprise. Younger users like outlets that emphasize visuals, and they like sharing posts away from adults’ prying eyes. But the migration is happening even faster than expected.
The number of Facebook users ages 12 to 17 is expected to decrease by 5.6 percent in 2018, according to a forecast from New York market research company eMarketer. That means that for the first time, less than half of U.S. Internet users in that age group are expected to use Facebook at least once a month in 2018.
It’s not just the teens leaving. Overall, Facebook is expected to lose 2 million users who are 24 or younger this year, according to eMarketer. Snapchat, on the other hand, is expected to add 1.9 million users in that age group.
(Instagram, which Facebook owns, is still bigger in the U.S. than Snapchat.)