Soundcloud The Answer To Music Distribution For Independent Artists?


SoundCloud may have just solved music distribution issues for all independent artists!

Last year, Spotify introduced monetization for hundreds of thousands of artists. Then, after unveiling a slew of DJ partnerships, enabling real-time DJ mixing, SoundCloud boldly went where no other streaming platform has gone before. Partnering with Dubset, both companies are now developing ways to clear remixes on the streaming music service.

Now, SoundCloud has unveiled a new distribution platform.

SoundCloud = Indie streaming music service + digital distribution platform.
The indie streaming service has unveiled SoundCloud Premier distribution, now in open beta.

The new platform will distribute artists’ music to all major streaming music services. These include Amazon Music, Apple Music, Instagram, Spotify, Tencent, and YouTube Music, among other services. Musicians with a Pro or Pro Unlimited account have access to the distribution platform for free, enabling them to automatically receive payouts from these services.

Unveiling its long-term strategy in a blog post, the company explained that it now aims to serve as a one-stop “mission control” for artists’ music.

“The only place where you can share tracks instantly, connect with your fans, manage your content, and get paid for your plays – everywhere.

“Simply choose from your uploaded tracks and albums and distribute to all major music services while keeping 100% of your rights and payouts (we take nothing) and getting streamlined payments directly from SoundCloud.”
Speaking with Billboard, Kerry Trainor added,

“It’s about a two-sided ecosystem: Creators bring great content and that content has the opportunity to be discovered. We use the word ‘first’ a lot, because I think it defines why the platform is so special. We want to be the first place that creators come to share their work with the world.“

To offer direct digital distribution, the indie streaming service has reportedly partnered with FUGA.
A spokesperson said,

“FUGA’s technology powers a portion of SoundCloud’s distribution setup.”

Under terms and conditions, the company explained that only artists 18 and older with ‘original music’ – i.e., no remixes – qualify. They’ll not only have to own and control all applicable copyrights, artists will also need at least 1,000 monetizable track plays. They must also not have any copyright strikes against them.

The company further explained that eligible creators will receive an e-mail, along with in-product notifications, about their eligibility. The open beta of SoundCloud Premier distribution only applies to qualifying musicians in the US, UK, Canada, Australia, France, Germany, Ireland, The Netherlands, and New Zealand.


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