Spotify India Users Hit 1 Million In First Week

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The much hyped launch of Spotify actually happened last week and today 5th March 2019 Spotify have released a quick report which highlights that the music streaming site has signed up 1 million users from India in week 1!

Spotify’s quick report makes no distinction between how many accounts are free or paid, however. Thereโ€™s also no breakdown between various tiers of paid, including take-rates on cheap pay-as-you-go plans.

The Indian market has been a hard nut to crack as local services like Gaana, Saavn, and Hungama have massive user counts. Gaana most recently passed 75 million users in February after securing funding from Chinaโ€™s Tencent.

One million subscribers in a week would be big news in any other country but with a population of 1.3 billion, this makes 1 million a far smaller penetration percentage.

Spotify launched a special deal to entice users to its platform and away from local competitors. Spotify Premium is available free for 30 days and costs 119 ($1.67 USD) rupees a month afterward. Spotify also offers a variety of billing plans more suited to the developing internet in India.

Single-day access plans are available alongside pre-paid plans for three, six, and twelve months. Students in India receive a 50% discount on all plans.

Thereโ€™s also a generous free tier, which is likely getting heavy use.

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