The much hyped launch of Spotify actually happened last week and today 5th March 2019 Spotify have released a quick report which highlights that the music streaming site has signed up 1 million users from India in week 1!
Spotify’s quick report makes no distinction between how many accounts are free or paid, however. There’s also no breakdown between various tiers of paid, including take-rates on cheap pay-as-you-go plans.
The Indian market has been a hard nut to crack as local services like Gaana, Saavn, and Hungama have massive user counts. Gaana most recently passed 75 million users in February after securing funding from China’s Tencent.
One million subscribers in a week would be big news in any other country but with a population of 1.3 billion, this makes 1 million a far smaller penetration percentage.
Spotify launched a special deal to entice users to its platform and away from local competitors. Spotify Premium is available free for 30 days and costs 119 ($1.67 USD) rupees a month afterward. Spotify also offers a variety of billing plans more suited to the developing internet in India.
Single-day access plans are available alongside pre-paid plans for three, six, and twelve months. Students in India receive a 50% discount on all plans.
There’s also a generous free tier, which is likely getting heavy use.