For the past few weeks, YouTuber PewDiePie and Indian music label, T-Series, have been overtaking each other every few hours. Now, it seems that the music label has finally managed to gain a significant lead over the Swedish content creator to claim the title of most followed YouTube channel, according to Indo-Asian News Service.
T-Series is now leading PewDiePie by more than 110,000 subscribers! This is the first time the Indian music label has gained an upper hand in the battle for YouTube supremacy.
On 6 March, T-series supremo, Bhushan Kumar, posted videos on Facebook and Twitter, asking people to subscribe to the music label’s YouTube channel, and “create history by making India win.” Just two days before this campaign, PewDiePie became the first YouTuber to gain 88 million subscribers; the subscriber gap between him and T-Series was around 42,000 at that time.
The T-series YouTube channel was launched in 2006, and features songs and film trailers. T-Series has been associated with the music industry for the past three decades, having an exhaustive catalogue of music across languages and genres.