TikTok Guidelines: TikTok is taking over peoples lives and the world it seems. But why do some people seem to trend more than others? Well, a new report says TikTok moderators are preventing ugly, poor, and overweight people from trending.
TikTok guidelines said people who shoot videos in “slums” or “dilapidated housing” should not reach the “For You” section of the app. Other languages in the moderators’ guidelines include not promoting people with “ugly facial looks.”
Portions of TikTok’s moderators’ guidelines have been leaked in the previously to Music Business Week. Last year they reported that TikTok asked moderators to censor LGBT content. A TikTok representative says the instructions are no longer in use and were a “blunt attempt to prevent bullying.”
Now The Intercept obtained copies of the guidelines TikTok moderators are told to follow. It includes not promoting people who have “abnormal body shape” like a “beery belly” or “too many wrinkles.” While TikTok initially said its goal was to prevent bullying, these documents reveal another motive.
TikTok’s notes say content with these traits is less likely to attract new users.
“If the character’s appearance or the shooting environment is not good, the video will be much less attractive,” the note reads. “Not worth recommending to new users.”
In response to the leak, TikTok says these moderators’ guidelines are not for the US market. The company has made several high-profile changes in the last year. It has hired a US head of trust and safety and launched offices in California. These offices are responsible for developing new moderation policies for the company’s team.